Our AV Alliance members collectively have hundreds, if not thousands of mesmerizing projection mapping jobs under their belts. Whether it is a product launch, a stunning stage design, a sports game, a music awards ceremony, the expression of a cultural or political statement, or a celebration of an occasion or an establishment, projection mapping is the perfect tool to create something so memorable that it will likely be talked about for years to come. It is a versatile tool that can be used for indoor as well as outdoor events, the only common denominator in every type of use is the necessity of darkness, natural or otherwise. In short, projection mapping is “ a video projection technique that creates the optical illusion of 3D effects on an object or building“ *. Even though this immensely creative art form, which gained worldwide popularity as a guerrilla marketing tool, is now a staple in every audio visual company’s portfolio, it has lost none of its appeal. While it is not a recent innovation, projection mapping has evolved considerably over the decades thanks to the evolution in projection and 3D technology.
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